Forecasting a bright future with weather stories that drive revenue — rain or shine


In Utah, weather matters. And for 70 years, KSL-TV has been a premier source of local coverage, helping to keep its community informed and out of harm’s way. Using The Weather Company’s Max Engage with Watson™ solution, KSL-TV is becoming a force in the digital arena with localized and personalized content that is helping to engage a new generation of viewers.

Categories: Case Study, Technology

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.