Forecasting a bright future with weather stories that drive revenue — rain or shine

KSL-TV

In Utah, weather matters. And for 70 years, KSL-TV has been a premier source of local coverage, helping to keep its community informed and out of harm’s way. Using The Weather Company’s Max Engage with Watson™ solution, KSL-TV is becoming a force in the digital arena with localized and personalized content that is helping to engage a new generation of viewers.

https://www.ibm.com/case-studies/ksl-tv-watson-weather-company

Categories: Case Study, Technology

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