Categories
Case Study Technology

Forecasting a bright future with weather stories that drive revenue — rain or shine

KSL-TV

In Utah, weather matters. And for 70 years, KSL-TV has been a premier source of local coverage, helping to keep its community informed and out of harm’s way. Using The Weather Company’s Max Engage with Watson™ solution, KSL-TV is becoming a force in the digital arena with localized and personalized content that is helping to engage a new generation of viewers.

https://www.ibm.com/case-studies/ksl-tv-watson-weather-company

karenldavidson's avatar

By karenldavidson

Writer, reader, talker, listener.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.